Bečići is a town within the municipality of Budva, Montenegro. It is located north-east of Budva, and has 771 permanent residents (2003 census).
It has a 1,950m long sandy beach, which is among most beautiful beaches in Montenegro and the southern Adriatic. In 1935 it won the Grand Prix in Paris as the most beautiful beach in Europe.
In contrast to Budva’s large number of private housing units, Bečići town mostly consists of medium and large hotels. Some of them, as Mediteran, Iberostar Bellevue or Queen of Montenegro were extensively refurbished, while the most significant greenfield addition was Hotel Splendid, a luxurious five-star resort that costed 70 million euros to build. It was the choice of The Rolling Stones and Madonna during their stay in Montenegro.